Account Executive
The Account Executive creates opportunities, oversees and handles day-to-day client accounts. Fosters mutual understanding and develops a great relationship with the Director, Brand Strategy. Devises, plans, and executes all phases of an advertising program for clients.
ESSENTIAL FUNCTIONS:
Account Planning and Management:
1. Identifies and interviews clients at length to discover their goals and desired image. Becomes familiar with their products and services in order to promote features and benefits to best advantage.
2. Visits offices or plants. Learns about operations and business history as well as previous advertising successes or failures. In short, learns the client's business/es as thoroughly as possible.
3. Suggests several possible themes for the advertising campaign and decides with client the most promising idea to pursue in greater detail.
4. Expands on idea that account selects, suggesting various means of implementation, such as choice of media, logos, slogans, etc. Consults with graphic designers or copywriters as appropriate to develop details of program for approval by client.
5. Implements proposals according to agreed schedule, placing print ads, arranging television or radio spots, preparing mailings, etc. to carry out all phases of campaign.
If interested, e-mail resume/samples to:
careers@metaphorinteractive.com
