brand architecture

the structure behind your community of brands

offerings: ­ ­brand strategy brand renewal brand mantra workshops ­ brand architecture brand identity design brand guidelines

­Brand architecture is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture defines the different groupings of branding within the organization; how the corporate brand and sub-brands relate to and support each other; and how the sub-brands reflect or reinforce the core purpose of the corporate brand to which they belong.