Your web site is your interactive domain to engage, inform and fascinate your clients and customers with creative, interactive information. metaphor offers proprietary methods to update your text, images and downloadable files as well as, track and profile web visitors that will evaluate the effectiveness of new products and services.
Your web site represents all aspects of your company for your customers. 365 days a year, 7 days a week and 24 hours a day the web is working for you by representing your products, services and brand to your community. When your offices aren't open, when your sales force isn't meeting with a client and even when your brochures, catalogues and sell sheets are out of date, your web site has the ability to be there for your clients, prospects, employees and vendors.
interactive leadership:
metaphor was born through the advent of the world wide web and has evolved into a full-service interactive agency in which interactive solutions are a primary service offering that connects all marketing functions.
interactive strategy:
Our Community Experience Development (CeD) philosophy centers around a community "pull" approach and innovative technological implementation has resulted in the delivery of a complete online marketing environment. Our goal is to create web sites and interactive environments that serve as a destination for community members and a knowledge hub for our successful clients.
interactive design and development:
The visual, verbal and technological interactive metaphors we create are designed to fascinate community members in the web domain. metaphor's interactive solutions include site architecture strategies, usability consulting, sophisticated user interface design, creative and informative content generation, site integration, visitor information profile (ViP) database development, editspot℠ content management solution, custom application development, ecommerce, hosting and more.
blogging
Blogs are a controlled type of forum where assigned authors may create new topics, others can only comment on those topics. These personal but very public journals represent a new trend in transparency for business leaders, and can be a catalyst for change. metaphor has helped clients establish and maintain blogs, including askROCCO.com's fitness blog.
podcasting
An alternative (or sometimes a companion) to blogs, podcasts are audio recordings posted to a web site, intended for people to download and listen to at their leisure. metaphor's technicians have over a decade of experience with digital audio, and can help you get your podcast setup so you can take advantage of the iPod phenomenon to benefit your organization.
web video
Video on the web used to mean tiny clips with jerky movement and terrible sound, but no more. the emergence of new compression technologies allows for smooth motion, good color quality and much-improved audio. metaphor can help you over the hurdles of production, show you how to integrate video into your Web site on your own, or set it all up for you.
